William Makant and Yusuf Muhammad founded Plumis in 2008 to develop Automist, an innovative sprinkler system. A decade later Plumis has a £2 million turnover and Automist is installed in 5,000 homes - but everything about it is different, from the product itself to the people involved. The secret to their success? Being able to pivot, to change strategy by learning about a market's key drivers. In this podcast William and Yusuf describe their journey, and the how and the why of their dramatic course change. They outline the pros and cons of working with Angel Investors, and describe how raising more money at the start might have made the company less successful.