Neil Garner's background in technology led him from consulting to building contactless products. On his rocky eight-year journey he zig-zagged between running a company solo to NFC deals with Guinness and Nokia. In this episode, Neil revisits the decisions that took him on this odyssey. When the sector was disrupted by Apple he stepped down, and is now a serial entrepreneur. While he prefers face-to-face investment, he is currently crowdfunding his most recent venture; here he explains why and the crucial lessons to remember when taking this route.